September 13, 2025: Jay Ambe Supermarkets Limited has sparked an unprecedented investor frenzy as its Initial Public Offering (IPO) was subscribed to a staggering 64.13 times over. The total issue, comprising 15.74 lakh shares, was met with a monumental surge of over 10.09 crore share bids, culminating in a jaw-dropping ₹787.53 crore in applications from 21,336 applicants.
Established in 2020, Jay Ambe Supermarkets Limited is a dynamic player in the fast-moving consumer goods (FMCG) sector. The company provides a diverse range of high-demand products—including grocery, apparel, home decor, and household items—through its growing supermarket chain. The company leverages an innovative franchise-based business model, licensing its popular “City Square Mart” brand to franchisees for strategic and rapid expansion.
Retail and HNI Investors Fuel an Unprecedented Frenzy
The Jay Ambe Supermarkets’ IPO witnessed a voracious appetite from individual and high-net-worth investors. The individual investor category saw a remarkable subscription of 71.39 times, with a massive 5.61 crore shares bid against the offered 7.87 lakh shares. Among HNIs, big-ticket applications were spectacularly oversubscribed at 124.58 times, while smaller HNI applications recorded a robust subscription of 80.71 times. The overall non-institutional investor (NII) category was phenomenally oversubscribed at 110.24 times.
A Powerful Endorsement from Institutional Players
Qualified institutional buyers (QIBs), excluding anchors, subscribed 16.79 times their allocation, reflecting resounding institutional confidence in Jay Ambe Supermarkets’ potent business model. Prior to the IPO, the company had secured a solid ₹5.24 crore from anchor investors, a clear vote of confidence from key market players like Shine Star Build-Cap Pvt. Ltd, Nexus Equity Growth Fund Scheme-1, and Craft Emerging Market Fund PCC-Elite Capital Fund.
IPO Details and Path to a Landmark Listing
The public offering consists of ₹18.45 crore and 23.64 lakh equity shares. The price band was strategically set between ₹74 and ₹78 per share, with a minimum lot size of 1,600 shares. The IPO ran from September 10th to September 12th, and its shares are scheduled for a highly anticipated listing on the BSE SME platform on September 17, 2025.